I was an avid watcher of the Ally McBeal FOX series which aired from 1997 – 2002. Looking back at the show the one thing that stands out is the “Dancing Baby”. I have to admit when I first saw the video I thought it was really “out there” but the show seemed to suck people into Ally's baby dancing fantasy sequences.
If you live in cave, the “Dancing Baby” was 3D model of a baby and various animations of that baby dancing for several seconds. The Wikipedia says that the dancing baby “originated with a model from Viewpoint Datalab's model bank” and was a “collection of experimental testing data and files (skinning and motion)” that was released as a 3D character animation software product in the Fall of 2006. Learn More
Why am I providing you a history of the “Dancing Baby” you ask? Experts say this was the start of viral videos which surfaced in 1996.
I watched the Good Morning America show that reviewed the three most watched viral videos of 2009. The top viewed video was the singer Susan Boyle from the show Britain’s Got Talent. After the show aired I received hundred’s of responses from my Facebook and email accounts. Most people were captivated by her beautiful voice and wanted to share it with their friends. At the end of 2009, the viral video had over 83 million hits on YouTube. Talent
The second place viral video was called David after the Dentist with over 43 million viewing. I find it interesting that people though a kid with laughing gas after his dentist appointment was that hysterical. Personally I thought it was overrated and felt bad for the kid. David
The third place viral video for 2009 was JK Wedding Entrance Dance with over 37 million views. I thought the concept of dancing at the wedding was sweet and engaged the audience. Wedding It was not my cup of tea but the family and audience seemed to enjoy it. A wedding video that I though was awesome went viral over two years ago, but I still enjoy watching it: Wedding Dance First as a Couple FUNNY Baby Got Back. Funny Wedding
Why did I write this article on viral marketing? Because it is here to stay, and if your company does it correctly, it can be an effective, strategic marketing technique.
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