If you do not own a computer you would not be reading this blog. For the great grandmothers’ around the world who don’t know what a viral video is, it is a tool whose purpose is to create buzz among a community of individuals.
For the marketers of the world, viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the video is not passed to enough visitors it tends to fizzles out.
The best viral videos of 2009 can be a bit subjective based on the reader. Advertising Age, a source for marketing and media news, worked with Visible Measures, a resource that compiles data for the weekly chart, to measure and pull the 10 most brand-driven, viewed, viral videos of 2009.
And the brand, campaign, and agency winners are:
Evian: Babies / Live Young / BETC Euro RSCG
T-Mobile: T-Mobile Dance / Life's for Sharing / Saatchi & Saatchi; Mediacom
Microsoft: Xbox / Project Natal / World Famous
DC Shoes: Gymkhana Two / Mad Media
Nike: Basketball / Most Valuable Puppets / Wieden & Kennedy
Samsung: LED TV / Extreme Sheep LED Art / The Viral Factory
NBA: Where Amazing Happens / Goodby Silverstein & Partners
Volkswagen: The Fun Theory / DDB
Microsoft: Megawoosh / MRM Worldwide, Germany
Air New Zealand: Nothing to Hide / Nothing to Hide
The sneaky Ad Age publication pulled this article of their web site. If you would like more information on the campaign, reach, launch date, or to see the video, please drop me an email at: melanie@mwiseconsulting.com.
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