If you do not own a computer you would not be reading this blog. For the great grandmothers’ around the world who don’t know what a viral video is, it is a tool whose purpose is to create buzz among a community of individuals.
For the marketers of the world, viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the video is not passed to enough visitors it tends to fizzles out.
The best viral videos of 2009 can be a bit subjective based on the reader. Advertising Age, a source for marketing and media news, worked with Visible Measures, a resource that compiles data for the weekly chart, to measure and pull the 10 most brand-driven, viewed, viral videos of 2009.
And the brand, campaign, and agency winners are:
Evian: Babies / Live Young / BETC Euro RSCG
T-Mobile: T-Mobile Dance / Life's for Sharing / Saatchi & Saatchi; Mediacom
Microsoft: Xbox / Project Natal / World Famous
DC Shoes: Gymkhana Two / Mad Media
Nike: Basketball / Most Valuable Puppets / Wieden & Kennedy
Samsung: LED TV / Extreme Sheep LED Art / The Viral Factory
NBA: Where Amazing Happens / Goodby Silverstein & Partners
Volkswagen: The Fun Theory / DDB
Microsoft: Megawoosh / MRM Worldwide, Germany
Air New Zealand: Nothing to Hide / Nothing to Hide
The sneaky Ad Age publication pulled this article of their web site. If you would like more information on the campaign, reach, launch date, or to see the video, please drop me an email at: melanie@mwiseconsulting.com.
Thursday, December 31, 2009
YouTube Most Watched Viral Videos of 2009
I was an avid watcher of the Ally McBeal FOX series which aired from 1997 – 2002. Looking back at the show the one thing that stands out is the “Dancing Baby”. I have to admit when I first saw the video I thought it was really “out there” but the show seemed to suck people into Ally's baby dancing fantasy sequences.
If you live in cave, the “Dancing Baby” was 3D model of a baby and various animations of that baby dancing for several seconds. The Wikipedia says that the dancing baby “originated with a model from Viewpoint Datalab's model bank” and was a “collection of experimental testing data and files (skinning and motion)” that was released as a 3D character animation software product in the Fall of 2006. Learn More
Why am I providing you a history of the “Dancing Baby” you ask? Experts say this was the start of viral videos which surfaced in 1996.
I watched the Good Morning America show that reviewed the three most watched viral videos of 2009. The top viewed video was the singer Susan Boyle from the show Britain’s Got Talent. After the show aired I received hundred’s of responses from my Facebook and email accounts. Most people were captivated by her beautiful voice and wanted to share it with their friends. At the end of 2009, the viral video had over 83 million hits on YouTube. Talent
The second place viral video was called David after the Dentist with over 43 million viewing. I find it interesting that people though a kid with laughing gas after his dentist appointment was that hysterical. Personally I thought it was overrated and felt bad for the kid. David
The third place viral video for 2009 was JK Wedding Entrance Dance with over 37 million views. I thought the concept of dancing at the wedding was sweet and engaged the audience. Wedding It was not my cup of tea but the family and audience seemed to enjoy it. A wedding video that I though was awesome went viral over two years ago, but I still enjoy watching it: Wedding Dance First as a Couple FUNNY Baby Got Back. Funny Wedding
Why did I write this article on viral marketing? Because it is here to stay, and if your company does it correctly, it can be an effective, strategic marketing technique.
If you live in cave, the “Dancing Baby” was 3D model of a baby and various animations of that baby dancing for several seconds. The Wikipedia says that the dancing baby “originated with a model from Viewpoint Datalab's model bank” and was a “collection of experimental testing data and files (skinning and motion)” that was released as a 3D character animation software product in the Fall of 2006. Learn More
Why am I providing you a history of the “Dancing Baby” you ask? Experts say this was the start of viral videos which surfaced in 1996.
I watched the Good Morning America show that reviewed the three most watched viral videos of 2009. The top viewed video was the singer Susan Boyle from the show Britain’s Got Talent. After the show aired I received hundred’s of responses from my Facebook and email accounts. Most people were captivated by her beautiful voice and wanted to share it with their friends. At the end of 2009, the viral video had over 83 million hits on YouTube. Talent
The second place viral video was called David after the Dentist with over 43 million viewing. I find it interesting that people though a kid with laughing gas after his dentist appointment was that hysterical. Personally I thought it was overrated and felt bad for the kid. David
The third place viral video for 2009 was JK Wedding Entrance Dance with over 37 million views. I thought the concept of dancing at the wedding was sweet and engaged the audience. Wedding It was not my cup of tea but the family and audience seemed to enjoy it. A wedding video that I though was awesome went viral over two years ago, but I still enjoy watching it: Wedding Dance First as a Couple FUNNY Baby Got Back. Funny Wedding
Why did I write this article on viral marketing? Because it is here to stay, and if your company does it correctly, it can be an effective, strategic marketing technique.
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