Most woman (especially in the U.S.) are taught when young the importance of being beautiful. To break the barrier, Dove has been instrumental in spreading word of self-esteem through their “campaign for real beauty” which was launched in 2004. Self-Esteem Messaging
Dove defines real beauty through their mission of making “women feel more beautiful every day by challenging today's stereotypical view of beauty and inspiring women to take great care of themselves.” Beauty
As a marketer, I researched the statistics and found that every three households in the U.S. use a Dove product and it is the number one personal wash brand. I use several Dove products myself. Stats
The self-esteem crisis affecting Austin girls is ranked among the top ten locations with the highest percentage of girls (19%) who believe they’re not good enough daughters. I am proud that Dove is messaging through multiple media outlets the “Dove Self-Esteem Awareness Measurement”. The message communicates that self-esteem encompasses “an overall sense of self-acceptance, confidence and emotional orientation among American girls.” Read More
Knowing the message that Dove portrays and watching this video opened my eyes to a new perspective on the internal and external view of beauty.
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