I saw a YouTube video that I found very interesting. It addressed the social media revolution. The video peaked my interest in learning more about how audiences today view social media tools.
The video provided statistics (not sure how valid they are) on how past media vehicles are rated such as television, radio, and newspapers compared to today’s social media. Wikipedia says that social media: “supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues into social media dialogues”. Social media can cover anything from Facebook, LinkedIn, Twitter, Blogs, Myspace, YouTube, Bebo, Orkut, Flicker, Digg, etc.
When I saw the video over 400,000 people had viewed the video and over 1,800 rated the video 4.5 out of 5 stars. To learn more about the ratings I looked at the text comments.
Reponses to the video were all over the map. Some people said the information provided was inaccurate; social media will be the deterioration of human contact; many social media sites have not made any money; new media can not totally replace old mediums; from positive feedback such as social media is here to stay; offers new communications tools; and is a tipping point in communication.
If you have trouble viewing the video, click here.
What are your thoughts about social media?
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Social Media" is no longer social.
ReplyDeleteBusinesses are using FaceBook and Twitter to market their brands to specific target demographics that they could never do with Magazines, TV or Radio.
My Employer is using YouTube to deploy product training videos to field reps and Distributors because it is easier and cheaper than maintaining the service internally.
These "Social" Media are now a conduit to the consumer like no other advertising vehicle.
I agree that social media is not just a fad. I wanted to start up some conversation. Thank you for responding.
ReplyDeleteI am glad to hear that 3M is using social media tools. Accepting social media and branching out may be tough for a 100+ year old company in the eletronics division in Austin.