New York Bright Lights

Recently I went to New York City for a fun filled vacation. I stayed close to a landmark for me, The Carnegie Deli, where I dined frequently as a child when visiting NYC.

The first thing I wanted to do after I checked into the hotel was walk down Broadway and see Times Square. My background in marketing and advertising made be curious to view the diverse electronic screens and massive, striking billboards.

It was not hard to get a 360 view of Times Square since it is closed to vehicles on Sundays for onlookers. It felt like I was at a concert as most people were sitting in chairs looking at the amazing lights, sounds, and people watching.

After the vacation I was interested in learning more about the history of advertising in Times Square, so I did a web search on primary search engines. Finding statistics on how much it costs to do various forms of advertising was not easy. Money does not matter to a serious company that can afford the cost. One source said that it costs “$125,000 to $300,000 a month to advertise on a regular billboard….and if electronic with TV screens can cost anywhere from $3 million to $5 million dollars.” Read More

Here are some interesting facts and also articles that I read:
• 500,000 people go through Times Square every day - 250,000 employees and residents and 250,000 additional in tourists and passersby...Learn Why
• A sign in Times Square receives an estimated 1.5 million impressions per day...Learn More
• Every day, more than 10 million viewers see live shots of Times Square through nationally televised programs like Good Morning America...Why do you watch?
• General Motors, that has advertised in Times Square since the 1930’s, is being allowed to cancel its sponsorship deals as part of its bankruptcy filing...Read More
• Coca-Cola unveils it new billboard that is now illuminated by clean wind power...Learn How Coca-Cola Goes Green
• What would you do if outdoor advertising was banned in Times Square?...What are your Thoughts?
• Walgreens unveils the nation’s largest, most advanced digital super-sign...Read How