Is Beauty Only Skin Deep?

Most woman (especially in the U.S.) are taught when young the importance of being beautiful. To break the barrier, Dove has been instrumental in spreading word of self-esteem through their “campaign for real beauty” which was launched in 2004. Self-Esteem Messaging

Dove defines real beauty through their mission of making “women feel more beautiful every day by challenging today's stereotypical view of beauty and inspiring women to take great care of themselves.” Beauty

As a marketer, I researched the statistics and found that every three households in the U.S. use a Dove product and it is the number one personal wash brand. I use several Dove products myself. Stats

The self-esteem crisis affecting Austin girls is ranked among the top ten locations with the highest percentage of girls (19%) who believe they’re not good enough daughters. I am proud that Dove is messaging through multiple media outlets the “Dove Self-Esteem Awareness Measurement”. The message communicates that self-esteem encompasses “an overall sense of self-acceptance, confidence and emotional orientation among American girls.” Read More

Knowing the message that Dove portrays and watching this video opened my eyes to a new perspective on the internal and external view of beauty.

Mud Fest at the ACL Did Not Ruin the Event

Austin City Limits Music Festival, ACL, was a big hit this year, despite the weather conditions.

I attended all three days of the event. Every day was a bit different due to mother nature. Friday the temperature was 85 with a nice breeze. We could not have asked for better weather as last year it was around 100 degrees. On Saturday it rained most of the day, but I was prepared with a heavy raincoat and hat. The weather was not going to ruin the event for me. Sunday we were fortunate that it did not rain all day. But the mud festival was a different story.



As a marketer, I was interested in the sponsors of the event. They included AMD, Xbox360°, Austin Ventures, BMI, HEB, and Heineken. It was exciting to have causes represented this year through local non-profits including LIVESTRONG and Lady Bird Johnson Wildflower Center. With all the sponsors support we were fortunate to have the “greatest and most affordable music experiences in the world.” Read More

Some statistics of the event included: Read More
o 130 bands performed on 8 stages over 3 days of music
o 700 bartenders served beer, wine and water to thirsty fans
o 650 port-o-potties lined the park
o 700 trash and recycle containers were scattered throughout the park
o 300 guards and 150 police officers helped watch keep everyone orderly, safe and secure
o 50,000 feet of fence lined the park.

Some of my favorite bands were Kings of Leon, Thievery Corporation, and Asleep at the Wheel, (Friday), Dave Matthews, Ghostland Observatory, and The Scabs, (Saturday), and B52’s, Toadies, Ben Harper and the Relentless, and of course Pearl Jam (Sunday). See the Bands

All the hoopla about the mud and ruining the park was misconstrued. The “grass and root system are still intact, C3 said” and they are prepared to “repair any damage to the park.” C3 Comments